Brand Protection is the process and set of actions that a right holder undertakes to prevent third parties from using its IP (Intellectual Property) without permission. This may affect the brand, destroy brand quality, and loss of revenue and trust. It is very important to find out the facts that will help secure and protect your brands. In brand protection, you need to work against account takeover, fake accounts, spoofed domains, and scams targeting customers, in which attackers exploit brand logos and brand photos to defraud customers.
Fraud is a major issue in the present day. Crimes against
businesses are increasing and the impact on business crime can include major
financial loss and criminal proceedings. It is very important to address this
issue for both small and big organizations and businesses. A Fraud Investigation determines whether the scam has taken place and collects
facts to protect the victims concerned. In a fraud investigation, the
investigator uses initial information to find more evidence and information.
There are many types of fraud:
- Corporate
Fraud
- Insurance
Fraud
- Financial
Fraud
- Identity
Theft
- Internet
Fraud
- Theft of Inventory, etc.
The aim of data protection laws around the world is to give back
individuals control over the data, empowering individuals to know how their
data is being used, by whom, and why, giving them control over how their
personal data is being operated and used. Data Privacy relates
to how the information should be handled based on due diligence its importance. As you can
see a single company may acquire the personal information of many customers that it needs to keep private so that customers’ identities stay safe and
secure as possible. And also the company's reputation remains unblemished. Data
privacy is quite important as it built trust between the organization and the
user. It maintains business relations and trust also which helps in
organization growth.
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